Predictable investment returns

ADPEN is a global investment firm, focused on generating predictable investment returns in undervalued Australian property segments



Unlike traditional investment and management companies, Adpen is disrupting the investment space by creating unique performance-based investment products.

Our mission is to create strong and long-lasting relationships with our Investors through the careful governance of their funds to produce predictable investment returns. We invest across various high-growth real estate assets on behalf of select individual Investors, and private and institutional funds.

We carry out intensive studies and due diligence, combining years of knowledge from industry leading experts in order to identify undervalued property segments and source selected sites that deliver investments with the highest and best use. Because of this, we consistently make sound investment decisions which secure investment returns.

At Adpen, we identify profitable investments through the use of arbitrary technology and selecting the best opportunities. Our investment model is a proven system that focuses on identifying opportunities that present maximum return with minimum risk. Throughout the maturity of each investment, we ensure returns are maximised through our management processes and our speed to market. With our value-add strategies, we invest across real estate asset classes to ensure the upside of every investment.

With a proven track record, backed by performance and a growth trajectory, Adpen has over $200 million of projects in the pipeline.

Adam Pennisi

Founder & Director

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About Adpen

Adpen is a global investment firm, focused on generating predictable investment returns in undervalued Australian property segments.

We invest across various real estate assets on behalf of select individual Investors, private and institutional funds.

What Our Investors Say


Value Add Process

At ADPEN, we understand the needs of the market is imperative to our vision. Never satisfied with the status quo, we collaborate with the finest of architects, designers and consultants to ensure our projects are steeped in quality and align with the needs and wants of our clients. Likewise, the acquisition process is just as crucial. Incredibly meticulous, we search for overlooked development opportunities, only settling for those that offer the greatest profitability and returns for our investors. We then follow with a rigorous development process, delivering additional value at each step of the project to ensure our properties become meaningful landmarks when they rise. Our absolute attention to quality, value and profitability at each stage of the development process allows us to deliver cutting-edge properties that offer value unlike any other.

First, we seek out highly profitable development opportunities that have been overlooked by other property developers. These are sites that we know we can add greater value to than others in the market.

We then calculate the highest and best use for the property, determining the maximum return and value that can be gained from the property.

Next, we formally document the development potential of the property. This documentation allows us to secure funding for the project. Both of these steps add additional value to the project.
Once leases have been secured, we begin construction based on our documented and approved construction drawings. On completion, the project is sold and settled.

With in house management team we manage each aspect of the investment lifecycle from start to finish.

Our internal buying team seeks out highly profitable development opportunities through off-market acquisitions.

We undertake feasibility and highest and best use studies to determine if the target site meets our criteria including investigation of road upgrades, surrounding land development, initial discussion with potential commercial tenants and multiple potential feasibilities.

At this stage, we also complete financial modeling of the project and assess its saleability, determining multiple exit strategies and long-term hold strategies.

We finalise the overall design of the project and build a strategy with our expert consultants for lodging a Development Application with the local planning authority.

We document the project feasibility and compile all supporting documentation, including a full valuation study. On completion, we then partner with select investors and lenders who will share in the development profits.

We create renders, videos and sales pages to launch the project to the public or through business relationships to secure sales and/or anchor tenancies.

Full project drawings will be completed and fixed price construction contract based on fully documented construction drawings, unless otherwise decided based on the most applicable contractual arrangements.

Financial close and settlement of financing for the development will be completed and the development construction commenced.

Project completion will occur with the completion of construction and the settlement of all sales purchases.

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